Returning visitors – customer engagement means sales!
"Returning visitors" is the proof that people like what you offer and want to come back for more
It doesn’t matter what type of sales you are doing. May it be ecommerce, digital, telephone or even being a store on the street, understanding the three matters of sales, Reach out, Attention span and Closure is essential.
So you Reached out, then you caught customer’s interest and now they keep coming back for more.
In this posting we will handle what happens after you successfully reached out, successfully delivered in the attention phase??? and now they keep coming back.
Returning visitors - customer engagement means sales!
Some people come back again. Some people come back again and again. Either way returning visitors clearly affect your sales revenue.
In this article
Exit rate - when you loose interested customers
The purpose of "Attention span"
Attention span is the phase where you have to live up to your promises!
Contrary to what many seem to believe, the click or “Reach Out” is just the start of the sales process. “Attention span” comes next. In the phase for “Reach Out” you measure your ability to get customer interest. And in” Attention span” you measure your ability to keep your customers interested.
Or to put it differently, how well you do in this phase is measured in how long your customers are willing to pay attention related to how much time you need. The purpose and the ultimate goal is to encourage the customer to take action.
Depending on what you’re selling and the sales process needed for your products or services, the reason and expected outcome of the action may differ. But in the end, the action shall result in buying right away, or showing more interest in your brand so they might buy later. The trick either way is to be able to use the “Attention span”, as to build trust and interest in the very short, short and long term.
You use the “Attention span”, to build trust and interest in the very short, short and long term.
Returning visitors - metric for customers engagement over time
There’s not a single way that alone gives you an understanding of how well you are able to live up to the expectations you gave your customers when you caught their interest.
To do that you have to put together at least four metrics: Bounce rate, Exit rate, Time spent and Returning visits. These four metrics gives you a fair understanding of how well you are doing. Or how well you are able to maintain the interest that made your customers click in the phase for “Reaching out”.
Returning visitors
Returning (or repeat) visitors are users who come back to your site more than once within a specific time frame. They do that because they like what they see and something made catch their interest. A single visit to a website rarely turns a visitor into a customer, so having your visitors coming back is crucial for success.
This metric is to my mind highly undervalued. Sure, it’s fine to get a lot of new visitors but returning visitors indicate overall brand engagement and customer loyalty. If you run an online store or a content-heavy site like a news outlet, you definitely want to see people coming back regularly. The same goes for all B2B.’s
What considered to be a good returning visitor rate depends on your business and type of website.
Not only for websites
Translated into a broader business perspective, “Returning visitors” is a key indicator of customer loyalty and sustained interest. It’s essential for any business to understand the value of repeat visits.
When customers return to your business—whether it’s a website, a physical store, or a service—they’re showing that they found value in what you offer and want more of it.
High return rates suggest that your products, services, or experiences resonate with customers, fulfilling their needs and encouraging them to come back.
For all types of businesses, this metric is vital as it not only shows customer satisfaction but also increases the likelihood of repeat purchases, ongoing engagement, and positive word-of-mouth.
By focusing on strategies to encourage return visits, you can build stronger customer relationships, enhance loyalty, and drive long-term growth and success.
“Returning visitors” – selling apples
People coming back, just after checking out other apple stands, people coming back the week after because they liked the apples.
How many returning visitors, or even better, how many loyal customers can you get?
“Returning visitors” – selling apples
People coming back, just after checking out other apple stands, people coming back the week after because they liked the apples.
How many returning visitors, or even better, how many loyal customers can you get?
Good returning visitor rate
Due to data availability and tracking limitations, I’m only able to share numbers related to website traffic.
For a media site the returning visitor rate should aim for 50% while a good percentage for online stores is around 30% of visitors returning.
30%
Ecommerce webstore
50%
Media
website
Understanding why visitors return, what keeps them interested, and which pages attract the most visitors is key to improving your website’s performance. By increasing the number of return visitors, you have a much better chance of converting them into customers or successfully delivering the information you want them to see.
Formula
Returning visitors rate = number of returning visitors in a given period / Total unique visitors
The only way to ensure sustainable growth and long-term success is to balance your focus between acquiring new customers and retaining existing ones. That arguing you can use also for returning / new visitors.
Although it is for most business crucial to constantly acquiring new customers. There are several factors that clearly shows that focus for most companies should lean towards customer retention – read more
Byebuy has automatically a positive effect on number of “Returning visitors”
The most efficient way to reach out
Byebuy changes everything!
A click to test your promise
The message and the secret weapon that we use and that shows to out to be the most efficient way to reach out, is “Click to win“. The funny thing is that what partakers can win is “to buy your products or services”. Sounds strange but it works.
Increasing the number of returning visitors
“Click to win” is significantly more effective than “Click to get” because it offers a clear, exciting promise of a contest. This approach taps into people’s natural curiosity and desire to win something, making them more likely to engage. When you follow up this promise with a fun, straightforward contest, you keep their attention and maintain their interest.
By delivering on the promise with a simple and enjoyable contest, you not only capture attention but also build trust and satisfaction.
Trust, satisfaction and the desire to win keep your customers coming back time after time.
“Returning visitors” is the first indication that you are doing things right. Sales is the second and recurring sales is the ultimate.
Byebuy values (all proven) – from the context of returning visitors
Enhanced Content Re-Engagement: Returning visitors are more likely to revisit key content or discover new areas, indicating sustained interest and relevance.
Deeper Understanding of Offerings: Repeat visits suggest that customers are taking the time to explore your products or services more thoroughly, leading to well-informed purchasing decisions.
More Conversion Opportunities: The more frequently visitors return, the greater the chances of them converting, whether that means making a purchase, signing up, or completing other desired actions.
Improved User Experience: Consistent return visits are a strong indicator of a positive user experience that keeps visitors coming back for more.
Stronger Brand Connection: Each return visit helps to build a stronger connection between customers and your brand, reinforcing their loyalty and trust.
Refined Content Strategy: Insights from returning visitors allow you to identify which content and features resonate most, helping you optimize your strategy for better engagement.
Increased Customer Loyalty: Frequent return visits are a clear sign of growing customer loyalty, contributing to long-term retention and the overall success of your brand.
With Byebuy you don’t have to worry what happens after the click! Or what do you think of these result?
*Byebuy pricing model – you pay for lead & conversion ($0.2/ each)
With Byebuy, you will automatically live up to customer expectations and consequently increase returning visitors
But as always, it's all about the money!
You will increase your margins: Since only a limited number of customers receive the discount, not all of your revenues are negatively impacted. This helps in maintaining a healthier profit margin.
You will Increase of full price sales: Competitions motivate customers to make additional purchases. And also the natural trust and value you build generates a customer relationship with more loyal customers. Loyal customers are less price sensitive.
Cost-Effective Marketing: Running competitions is a cost-effective marketing strategy compared to offering blanket discounts, as it targets a smaller group and creates buzz without significantly impacting your margins.
“Reach Out” is the critical first step to sales success
Returning visitors – customer engagement means sales!
Returning visitors - customer engagement means sales!
Returning visitors – customer engagement means sales!
“Reach Out” is the crucial first step for sales success
Returning visitors – customer engagement means sales!