The most efficient way to reach out
The most efficient way to reach out
“Reach Out” is the critical first step to sales success. To successfully initiate contact through the various marketing methods available, direct and indirect, you need to understand what your potential customers look like. By effectively targeting and communicating with your audience, you create awareness and interest, laying the groundwork for further engagement and conversion.
Most common methods are marketing campaigns, cold calls, email marketing, SMS-marketing, social media outreach, and advertising. In this article we will disregard from cold calls.
Objective: The objective has alway been to create awareness and attract potential customers. This has changed, with Byebuy you can now focus on generating sales, both direct and indirect.
And then the question is, – what is the most efficient way to reach out?
"Reach Out" is the crucial first step for sales success
In this article
The most efficient way to reach out
What is a good CTR?
The most common way to generate clicks are campaigns on social media or online advertising. And among those Google and facebook advertising are the most used not least because of the extensive ways for segmenting and targeting.
The average click through rate (CTR) for a google campaign and across all industries was for the latest report 5.06% (April 2023 through March 2024)
This CTR varies though between 3,3 and 7.8% dependent of your industry. And to get results like that you have to have a profound understanding of segmentation and targeting but also to some extent possess expertise knowledge of how program for reach out works, in this case google.
The most efficient way to reach out
Do you need an expert?
“Reach Out” is the critical first step to sales success
"Reach Out" is the crucial first step for sales success
Optimizing your campaigns takes time and effort, and let’s face it, ads can bring you a lot of sales, or it can drain your marketing budget in a hurry. This is valid for all options and methods. Not only advertising
Some advices for your campaign
- Be consistent – it takes time
- Be willing to increase budgets
- Be prepared to give campaigns time to run
- Learn the settings to effectively manage campaigns
- Don’t trust all recommendations from the vendor and experts (they really, really want your money).
So then the last advice, “don’t change agencies or freelancers to often”. Yea, because if you are not an expert your self you will need one. And there are many, so make sure to choose one with care.
And since this article is not about costs I just stay with the fact that the average cost for a google click and across all industries was $2.41 (Benchmark report 2024)
Of course the actual cost varies dependent of your industry. And then to get best results you also have to add cost for an agency.
The most efficient way to reach out
Byebuy changes everything!
"Reach Out" is the crucial first step for sales success
The most efficient way to reach out
Byebuy Reach Out
- Lowest CTR for a Byebuy campaign has been 18%
- The clicks are free*
- You will see instant result
- You don’t need to learn things
- Trust our recommendations – we are reliant of your result
*Byebuy pricing model – you pay for lead & conversion ($0.2/ each)
Yes of course there’ is a secret to generate such results. But before disclosing the secret, remember that we are talking so far only about the clicks. And the value of a click is just a click and nothing more. So just as important it is to have a tempting reason for clicking, it’s needed that you live up to your message, “the promise”.
The secret of the CTR success for a Byebuy campaign lays in the message - the reason to click!
The message and the secret weapon that we use and that shows to out to be the most efficient way to reach out, is “you can win“. The funny thing is that what partakers can win is “to buy your products or services”. Sounds strange but it works.
Some examples of a messages:
- Win 50% discount
- Your win – pay the price you want
- Take the chance to win our goodie bag
“Reach Out” is the critical first step to sales success
Why "Click to win" get so much better result!
“Reach Out” is the crucial first step for sales success
The most efficient way to reach out
The effectiveness of “Click to win 50% discount” over “Click to get 50% discount” is supported by various psychological principles including operant conditioning, the scarcity principle, loss aversion, affective forecasting, and gamification.
These principles collectively advocate that “Click to win” is more likely to capture attention and drive engagement due to its appeal to deeper psychological motivations.
What about after the click?
But again this is only about reach out and generating clicks. And that’s actually the easy part. The hard parts are the ones to follow “Attention span” and the “closure”. And if you want to use the phrase “you can win” or not, you have to be able to deliver.
So in order to generate sales you need to deliver in all three phases, the ones we are referring to as basics of the sales success, – Reach out, Attention and close.
With Byebuy you don’t have to worry what happens after the click! Or what do you think of these result?
The most efficient way to reach out
The most efficient way to reach out
Byebuy pricing model
Everyone using Byebuy knows that there’s a better alternative. With Byebuy you get the clicks for free.
You pay for the leads ($0.2) and conversion ($0.2. How’s that for a comparison?
Are you interested? Register today for your free account.
Book a meeting and we will explain how it works. Perhaps you will even get first campaign for free!
Pricing model
