Time on site- when customers are interested!
Time on site- when customers are interested!
Exit rate is the amount of customers that were interested but for some reason did not buy.
It doesn’t matter what type of sales you’re doing—e-commerce, digital, phone, or in a physical store. Understanding the three key phases—Reach Out, Attention Span, and Closure—is essential.
So you reached out, caught the customer’s interest, and held their attention. But for some reason, they lost interest.
In this posting we will handle what happens after you successfully reached out. Then after your customers have been checking out your products or services, they loose their interest and decide to leave.
Time on site- when customers are interested!
For some reason you failed to live up to the customer expectations.
In this article
Time on site- when customers are interested!
The purpose of "Attention span"
Attention span is the phase where you have to live up to your promises!
Contrary to what many seem to believe, the click or “Reach Out” is just the start of the sales process. “Attention span” comes next. In the phase for “Reach Out” you measure your ability to get customer interest. And in” Attention span” you measure your ability to keep your customers interested.
Or to put it differently, you measure success in this phase by how long your customers stay engaged compared to the time you need. The purpose and ultimate goal is to encourage the customer to take action.
Depending on what you’re selling, the expected outcome of the action may vary. The goal however is to get them to buy immediately or increase their interest in your brand so they might buy later. The key is to use the “Attention Span” to build trust and interest in the very short, short and long term.
You use the “Attention span”, to build trust and interest in the very short, short and long term.
Time on site - metric for your ability to maintain customers interest
No single method alone can show you how well you’re meeting the expectations you set for your customers. It takes multiple approaches to truly understand how effectively you’re keeping their interest.
To do that you have to put together at least four metrics: Bounce rate, Exit rate, Time spent and Returning visits. These four metrics gives you a fair understanding of how well you are doing. Or how well you are able to maintain the interest that made your customers click in the phase for “Reaching out”.
Time on site
Yes time spent is in first hand an important metric for you to understand your web site performance. The longer your visitors stays in your web site, the more likely they will be a value for you. The more likely they will buy from you.
But when spending more time on your pages is generally positive, there could be issues also if visitors spend a lot of time on a page but don’t take the desired actions.
Not only for websites
Translated into “any business-perspective”, time on site shows how well you are maintaining customer interest and engagement. That should be mandatory for any business to get an understanding of “time on site”.
When customers spend more time exploring your offerings—whether it’s on a website, in a physical store, or during a service interaction—it indicates that they find value in what you provide.
Longer engagement times suggest that your products, services, or content are resonating with customers, meeting their needs, and capturing their attention.
For all types of businesses, this metric is crucial as it not only highlights customer interest but also increases the likelihood of positive outcomes, such as making a purchase, signing up for a service, or recommending your brand to others.
By focusing on strategies to increase customer engagement, you can boost satisfaction. This strengthens relationships and ultimately drives growth and success.
“Time on site” – Selling apples
People do ask you questions, look and even touch some apples you had some pleasant coversations but they don’t buy – how much time do I spend on this, with how many people?
Why do they not buy, obviously they were interested, they stayed for so long!
“Time on site” – Selling apples
People do ask you questions, look and even touch some apples you had some pleasant coversations but they don’t buy – how much time do I spend on this, with how many people?
Why do they not buy, obviously they were interested, they stayed for so long!
Average time spent
Due to data availability and tracking limitations, I’m only able to share numbers related to website traffic.
Average time on page across all industries is 54 seconds. While this can serve as a benchmark, reaching it doesn’t necessarily mean your average time on page is ideal.
The average time on page across industries is 54 seconds. While this serves as a benchmark, hitting it doesn’t mean your average time is ideal.
Like page views and bounce rates, average time on page is contextual. What’s “good” varies based on your website type, industry, and specific pages of yours.
Want more info about this check out this Digital Experience Benchmark report from Contentsquare. That report is a result of analyzing data from more than 20 billion user sessions across 10 industries globally.
Formula
Average Time Spent= Total Time Spent / Number of Visitors
The highest average time spent on page showed B2B with 1.37 minutes. This was at least 20 seconds higher than the other industries. And then grocery and energy with 44 seconds.
This gap emphasizes the importance of using an average time on page benchmark that’s specific to your industry.
A “good” average time on page also depends on the type of content. For example, you ideally want visitors to spend more time on your product pages and blog posts.
A higher time on page indicates that the content is relevant, easy to read and understand, and targeted at the right audience.
On landing and checkout pages, however, higher time on page could mean that there are obstacles to conversion. The content, CTAs, or form might be confusing, for example.
Byebuy has automatically a positive effect on time spent on your website
The most efficient way to reach out
Byebuy changes everything!
Time on site effect
A longer time spent shows that your products, content, or services are capturing customers interest and holding their attention. This is essential to build stronger relationships, trust, and increases the likelihood of repeat business and sales.
Whether it’s in a store, on a website, or during a service interaction, when customers spend more time exploring, they’re more likely to make a buy or take actions.
“Time on site” is the ultimate way to assess how interesting your content or offerings are for your customers.
A click comes with customer expectations
Remember the value of a click is just a click and nothing more. So just as it’s important to offer a tempting reason to click, it’s crucial to live up to your message—the promise.
The message and the secret weapon that we use and that shows to out to be the most efficient way to reach out, is “Click to win“. The funny thing is that what partakers can win is “to buy your products or services”. Sounds strange but it works.
Byebuy automatically live up to customer expectations
The message and the secret weapon that we use and that shows to out to be the most efficient way to reach out, is “Click to win“. The funny thing is that what partakers can win is “to buy your products or services”. Sounds strange but it works.
This is where Byebuy shines—it’s designed to help you create engaging, no-fuss contests that keep customers interested and coming back, maximizing the value of their attention from start to finish.
Also meaning that your customers will spend longer time on site.
With Byebuy, you will automatically live up to customer expectations and consequently increase time on site
Byebuy values (all proven) – from the context of time on site
Deeper Content Engagement: When visitors spend more time on your site, they’re diving deeper into your content, which indicates strong interest and relevance.
Improved Understanding of Offerings: Longer visits mean customers are taking the time to learn more about your products or services, leading to better-informed decisions.
Increased Conversion Opportunities: The more time visitors spend on your site, the higher the chances they’ll convert, whether by making a purchase, signing up, or taking other desired actions.
Enhanced User Experience: Prolonged time on site often reflects a positive and seamless user experience, which keeps visitors engaged and satisfied.
Stronger Emotional Connection: The more time customers spend with your brand, the more connected they feel, which strengthens loyalty and trust.
Optimized Content Strategy: Extended visits provide valuable insights into which content resonates most, allowing you to refine your strategy for even better engagement.
Higher Customer Retention: When visitors spend more time on your site, they’re more likely to return, contributing to long-term customer retention and loyalty.
With Byebuy you don’t have to worry what happens after the click! Or what do you think of these result?
*Byebuy pricing model – you pay for lead & conversion ($0.2/ each)
Byebuy is built generate result through all the three phases of the sales process click, customer attention and closure – it is built to make sales!
But as always, it's all about the money!
You will increase your margins: Since only a limited number of customers receive the discount, not all of your revenues are negatively impacted. This helps in maintaining a healthier profit margin.
You will Increase of full price sales: Competitions motivate customers to make additional purchases. And also the natural trust and value you build generates a customer relationship with more loyal customers. Loyal customers are less price sensitive.
Cost-Effective Marketing: Running competitions is a cost-effective marketing strategy compared to offering blanket discounts, as it targets a smaller group and creates buzz without significantly impacting your margins.
“Reach Out” is the critical first step to sales success
Time on site- when customers are interested!
Time on site- when customers are interested!
