Sure, it’s fine to get a lot of new visitors but returning visitors indicate overall brand engagement and customer loyalty.

Translated into “any business-perspective”, time on site shows how well you are maintaining customer interest and engagement.

Lowering the exit rate is important for any business because it means fewer people are leaving after spending time exploring what you offer.

Balance your focus between acquiring new customers and retaining existing ones to ensure sustainable growth.

So you Reached out, you caught customer’s interest and now you have their attention, but then they loose their interest.