Already after first month the amount of visitors to website and registered is overwhelming.
Short about Baerre laekkert
Baerre laekkert is a fashion store in the city of Melhus Norway. Since more than then years Baerre Laekkert offers well known brands for women in age span of 20 to 50 plus. You can buy from their physical store on the street but also online via their webshop.
“Our existence rest on our ability to reach and maintain a customer relationship to a personal level – we try to be friends with all our customers”
Background
Fashion is known to be tough business. And already from start Kristin realized the importance of adapting to changes. Thus the presence on social media became a natural channel to maintain contact with their customers. With the same reasoning it wasn’t a hard choice to make when deciding to set up their own webshop.
Now the issue is that Social media has changed. The biggest change is related to legislations of how individual information and data can be used. Here restrictions in how algorithms may target have worsened hit accuracy thus result such as visitors and views.
Then Baerre Laekkert was presented a concept with focus on “customer relationship”. Considering the nature of business the concept base is video contests. And where Live is used mainly to “meet customers” and for sales activities.
Recipe for success
Video for customer relations and Live for actions
Video driving traffic and for customer relationship
As Baerre Laekkert is in retail industry the video has two purposes, to maintain customer relationships and to drive new viewers (potential customers).
As a way to increase interest, they chose to utilize a professional Co-streaming concept with a new quiz every week. It means that Baerre Laekkerts can offer their customer a chance to win 10.000 NOK .
To do that they have to partake in Baerre Laekkerts videobox that is placed on their own webshop. And to win partakers have to register. Now, to win the 10.000:-, partakers have to share on social media. If they don’t share they can only win the “1000:-“.
So as the followers are sharing to friends in social media, with just a click on a button, their friends now also register (with a simple mobile number), to win and they of course also share.
Baerre Laekkert started off by posting on social media (see example below), and it paid off. People are constantly registering as they want to win. And as they want to win the big prize they of course share.
Now you have the opportunity to win NOK 10,000 🤩
Click on via the link below and take part in the quiz already released! Remember to register with phone no. when you have finished😉
GOOD LUCK 🥳
Live streaming for action
As Baerre Laekkert did not have any loyalty system to use, they have not had any Live streaming. Focus so far has been to drive partakers to register. The number of followers continues to grow every day. And already after six weeks they are planning their first Live.
/This post will be updated. Register for our newsletter to not miss it .
Professional - co streaming
Joining the micro channel - LunsjQuiz
LunsjQuiz is a national Microchannel in Norway that is created by Hans Christian Andersen. This micro channel offers 5 players for each city in Norway to join and show both Live & Video on respective website. The five players are to be unique so they are not within same area of business.
LunsjQuiz summarised
- Professional content
- Professional showhost
- Both Live & Video
- Prize to win – 10.000:-
LunsjQuiz micro channel started this week with first Live streaming. The video quiz is up and running on the website – check it out .
For more info about LunsjQuiz and showhost Hans Christian, – click here
Result
Campaign start – 2023.04.02
Updated data – 2023.05.31
Clicks to website
1088
Before working with Byebuy, Bajazzo did not actively work with driving traffic to their website.
Presented numbers are actual result generated via Byebuy links.
Generated leads
178
Before working with Byebuy, Bajazzo where not able to measure amount of leads.
Presented numbers are actual result generated via Byebuy links.
Byebuy views
2760
Actual result of views in both Live & Video
Cost
Campaign start – 2023.04.18
Updated data – 2023.05.28
Please remark that at the time of writing, it is not possible to make a satisfactory comparison with other services as Byebuy provide values that others do not.
Costs are shared in a general perspective enabling to compare to other services that to some parts can be considered equivalent.
In addition it is the only way to share cost for services of Co- streaming.
Cost for Byebuy usage in comparison
Per click & view!
Per click & view (Rocket)
2.09 kr
Per click (Facebook)
27.00 kr
Per lead!
Per lead (Rocket)
0.00 kr
Per lead (Facebook)
204.00 kr
Total cost for clicks & views
For clicks & views (Rocket)
≈ 6,9 tkr
Per click (Facebook)
≈ 27 tkr
Total lead cost
Total (Rocket)
≈ 0 tkr
Total (Facebook)
≈ 36 tkr
Additional cost SMS
Total (Rocket)
≈ 0,4 tkr
Total (Facebook)
N/A
All cost summarized
Costs included: Click, views, leads and SMS.
All costs summarized (Rocket)
≈ 7,3 tkr
All costs summarized (Facebook)
≈ 63 tkr
All costs are so called self service. Contact us for creating and manage your Byebuy campaign and your Agency for your Facebook campaign.
