Industry will not be able to feed market with inventions and changes of design for the coming years.
You need to have customer relations even without new arrivals.
How come?
What’s the effect?
What to do?
That’s what we will find out in this blog post.
Although this post takes starting point from retail industry. It is valid also for all other industries including B2B.
And you should consider yourself lucky.
Now is the best time ever to build real customer relations. Long term relations that are not solely based on new arrivals, special prices and discounts constantly eating your margins.
The quotation above is actually the title of an article from WSJ (Wall Street Journal). The article describes why retail industry as a consequence of pandemic has to rethink the way customer relations are being maintained. And how the old truth “New merchandise gives shoppers a reason to buy”, simply does not work any more.
In the article we learn from industry executives that they had to pause innovation due to pandemic-related disruptions in the production and distribution of goods. Additionally, shifting consumer demand and the anticipation of an economic slowdown also played a part. And here’s the problem, new products have become critical to driving sales. So due to the lack of new items, styles and colors we will see continued weakened sales for retailers.
There is now a race to introduce new products, but this process takes time, several months or even years, and some companies are also hesitant to invest in research and development during times of economic uncertainty.
So retailers has to find a way to survive without customer relations based on constant flow of news!
If you are no longer able to keep interest by feeding your customers with constant news of arrivals…
What’s the alternative?
Customer relations without new arrivals!
As you are no longer able to present continuous flow of new arrivals you have to think of new ways to engage your customers.
Quite frankly so far you have bribed your customers. And now you can’t bribe them anymore. And nor can your competitors.
If you think of your customer relations as any other relation, you have to admit that it was not a healthy and natural relation. Continuing the reasoning that it is like any other relation with eg friends, the foundation and success lays in the fact that you are able to engage. And what better way to engage with friends and customers than having fun.
Interactive Live & Video fosters customer relations in a totally new way
With interactive Live & Video you are transforming viewers into partakers. This way you can give a much more personalized experience, generate excitement and exclusivity.
These means are fostering positive relationships with customers and build a stronger and more profitable business.
This personalized experience can lead to increased brand loyalty and advocacy, as customers are more likely to return to your broadcasts that they can participate in and feel a sense of community with. And indirect will this way of buliding customer relation have impact on you sales figure.
But now let’s talk about how to get direct impact – increase your margin and increase your sales.
Customer relations based on Gamification have direct impact on your sales and margins!
We have developed features and skins for fast and easy usage of interactions. With these you are able to engage and maintain interest for you and what you have to offer. In short term it means that your customers stay longer in your show so that more will take part of what you want them to see. And since they find you and your broadcast somehow to be interesting, amusing or fun they will want more and that’s what you give them next time.
By offering competitions and prize draws in your interactive live and video you can create a sense of excitement. And at the same time you are able to create a sense of community you are also able to offer exclusivity. The beauty is that your viewers (read customers) partake direct in your Live and video.
Think of your favorite TV-show. Then think that you, sitting at home watching this favorite TV- show of yours are able to partake by winning, buying, respond etc. while watching the show. Now think that it is your show and that it is your customers watching.
You just have to maintain your relations by continue to engage. Doing so your viewers or customers will follow never stop follow you.
We use the term game sell to define gamification for the purpose of direct selling. Funny part is that this is not the way your customers will see it. They will partake to get a bargain, a prize or just for fun. To put it in another way this way of customer relations means that when your customers have fun you will sell.
If you do this with continuity you will strengthen your customer relations. And as it is easy to share eg on social media, you will easily get new viewers. It’s just matter of providing incentives (stick or carrot).
Skins for interactive Live streaming
Dated 2023.04.10
Customers during 30 sec watch the price tick down. They have now to decide when to stop the price. If they are too late others will get the deal.
Decide amount of drops and you just drop. You drop giftcards, special price on a product, special invitations, VIP-price, gift for free etc.
You choose length for each question and use as many you want. Easily draw and present the winners in your show.
With individually linked products and hotlist combined, products can be saved for buying even in physical store.
For more infomation about our skins for Live – Click here
For more information about our skins for Video – Click here
Customer relations can be fun
Finally, a platform that enables a number of ways to engage with customers and clients. And where fun ways of engagement does not contradict to serious matters.
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