Customer loyalty & New customers without cookies and tracking
Customer loyalty & New customers without cookies and tracking
No more cookies
When we usually talk about cookies we refer to so called third party cookies. So when we now get rid of third-party cookies it doesn’t mean that tracking of internet users will stop. With the use of various tracking technologies beyond those cookies you will still be able to identify users across different websites.
Short about cookies!
Every time you visit a website small text files are stored. The cookies are divided in first, second and third-party cookies.
The third-party cookies are the “bad ones”. Thus the ones that will be removed.
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Click here to read more about cookies
Therefore, removal of third-party cookies does not eliminate the necessity for user consent. But all the demands and requirements are now transferred from browsers to each site owner.
Cookies have been and still are, used to enhance customer loyalty and attract new customers. The recipe has been to track user behavior, preferences, and interactions on websites for each individual. But to be successful using cookies, you need to understand why, what and how to analyze the data.
And how ever complicated the use of third-party cookies has been it will get even worse. And, now when third-party cookies will disappear all responsibilities will be in the hands of site owner.
But there’s an easy way to generate both new customers, enhance customer loyalty and where cookies are not used.
Jump direct to the part about – How to generate new customers & customer loyalty without cookies and tracking!
Everything just got more complicated
Each site owner now have to describe for users how they collect and use information from visitors on their website. Then they have to be able to live up to that and according to actual regulations.
What it means is that everything just became much more complicated for both users and website owners – Read more about regulations
The regulations makes it quite complicated for site owners. For users it will perhaps not getting more complicated, but most certainly, it will get irritating and frustrating.
You all know what I am talking about. As user you have to read, evaluate and mark what to approve from the extensive list of what, how, when and why data are collected and used.
Most users have rightfully learned to avoid as much data collection as possible. So more and more will click on the “reject all-button”.
The result already seen is that you as site owner will not get the info you want and need for you business. Basically you will not be able to build an efficient program for customer loyalty.
Then site owners have learned to automatically repeat the data collection/ cookie consent after based on preset user behavior.
So the issue is that it gets more and more annoying when users are being forced to renew their choices when they choose to not approve everything that the website owners in question wants the users to approve.
And the result is likely to be that more and more users will get so tired of “bad consent procedures” that they choose to go to your competitor instead.
The solution is to generate both customer loyalty and new customers without cookies and tracking.
New customers & Customer loyalty
without cookies and tracking
To succeed generating new customers and loyalty without any cookies and tracking, you need to present a reason to visit your website.
Then you need the visit to be so exciting that they will visit again and and again, and also share with friends.
Scroll down for recipe
or jump to info how Byebuy platform works
New customers & loyalty without cookies
The text below should be considered as a recipe for how you are able to generate both new customers & loyalty without cookies and tracking. And since this is the main purpose for our platform Byebuy, it will be used as the basis for the text.
Your reason for visitors to go to your website
The obvious reason for anyone to visit your website is to partake in contest with nice prices – every one likes to win!
The key for success is that is free to partake and that the contest is fun and easy with prizes related to your business!
The only partakers have to do if they want to win is to register with a PIN.
How you get recurring visitors to your website
With fun contests that are quick, free and does not require any download, your customers are likely to partake again and again.
Since partakers have registered it is easy for you to send a SMS when you have created a new contest.
How you get targeted traffic
You invite your current network by easily sharing anywhere and everywhere you can ever think of. May it be social media, email, SMS or printed mtrl (QR-code), basically you can use everything and anything.
The most important is that you invite your network where you already are appreciated. Your contests function as nice reminder of your existence in a none aggressive sales-way.
How you get new visitor and customers
Visitors from your network finds your contest funny and use inbuilt options for easy sharing with their friends.
Now their friends, your new users are likely to be within your taget group. They like your contest, register to win and then they take the opportunity to look at your offerings. Then they repeat the behavior and share with their friends creating new targeted users.
How you create "real" customer relations.
The mix of funny and exiting ways to engage with your customer pays off with real customer loyalty. That loyalty steems from the fact that you will stay in customers mind as long as you continue with contests. The key is to find a decent level of contests. Where customers don’t find themselves to be chased.
All customers are tired of messages of new discounts every time in all newsletters. You can let your competitor chase them with special offers and discounts that does not generate full price selling also eats more and more of the margins.
You need extra ordinary contests!
Byebuy offers unique types of contest where the result are generated in a combination of different functions and values from the platform.
All contests are video-contests where users interact and respond straight in the video.
“Guess & Win” and “Quiz” are created for the purpose of customer engagement as to generate indirect sales.
Deals and Drops are so called gamesells where you will generate direct sales at the same time your customers have fun.
The images describes the recipe for you to succeed generating new customers and customer loyalty without use of cookies and tracking.
click here to jump direct to Byebuy how-to!
You need extra ordinary contests!
Byebuy offers unique types of contest where the result are generated in a combination of different functions and values from the platform.
All contests are video-contests where users interact and respond straight in the video.
“Guess & Win” and “Quiz” are created for the purpose of customer engagement as to generate indirect sales.
Deals and Drops are so called gamesells where you will generate direct sales at the same time your customers have fun.
More about cookies
Sales: your ultimate conversion
The conversion rate is vital for any business because it measures how effectively a company achieves its goals, such as
Returning visitors – customer engagement means sales!
Sure, it’s fine to get a lot of new visitors but returning visitors indicate overall brand engagement and customer loyalty.
No cookies makes site owners responsible
As the third-party cookies are removed and tracking will still exist, responsibilities are moved from browser to site owners!
What are cookies?
What are cookies? Mozilla Firefox and Apple Safari already have removed the use of third party cookies. And now also Google will follow their example.
No more cookies – what are the alternatives?
We will give you an understanding of how the removal of third-party cookies will impact your digital marketing. And what is the alternative.
