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Co-streaming

Streaming on several websites where you pay only for viewers on your website.

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Boost sales with gamification and game sell! Easylive Byebuy

Boost sales with gamification and game sell!

Find out how a pizza restaurant boost their sales, generated more traffic and a numerous amount of customers. All by a combination of gamesell and gamification.

Boost sales with gamification and gamesell!

 

Short about Bajazzo

 

Bajazzo Pizza & Burgerhus has been known to the town of  Moss’s citizens for almost 35 years. With customer in mind they put honor in to not compromise with quality – using best raw materials, and best possible service.

 

“We bake and roll our own fresh pizza dough every day. We always use our famous sauce and top with the best cheese for the sake of taste. Our ambition has always been “to reach highest standard every day”

Jump straight to the reason for success!

Jump straight to the results generated!

Jump straight to the cost analysis!

Background

 

Using different kind advertising is a must for any local actor. And although Bajazzo always have been recognized  they have to make sure that they pop up in peoples mind. If not them it’s their competitors. 

 

Though Bajazzo was presented a concept with focus to “maintain in peoples mind”. The concept also delivered other much bigger values.

Recipe for success

Combining gamification and gamesell

Live streaming

When doing Live streaming Bajazzo uses a combination of different skins for both gamification and game sell.

 

  • Bajazzo have been able to direct and increase sales for days that are not usually “fast food days”, without loosing sales the normal good days.  
  • Bajazzo have increased sales also the good days
  • Bajazzo have increased their sales revenue without decreasing their margin.

 

Bajazzo use Live streaming mainly to engage with customers. The way engagement is performed is basically from the use of the skins Live drops, Live deals and Live quiz!

 

Once a week Bajazzo (with some exceptions), and with the message, “Now we are going live…!”  SMS has been sent out to their followers. Then as their  customers have fun playing to get a good deal, Bajazzo has won an easy way to maintain the crucial customer engagement.

 

And the best part is that when customers have fun making bargains Bajazzo increase their sales revenue without decreasing margin.

Video driving traffic

 

The video has had mainly one simple purpose – to drive traffic when Bajazzo are not being live. Then keep in mind that traffic to most part consist of new guests.

 

They way we did is simple. In every live streaming we make sure that the partakers are aware of that right after the live streaming has finished, -they should not forget to join  the prize-winning videoquiz. 

 

Now, to win the big prize partakers have to share on social media. If they don’t share they can only win the “small prize”.

 

So as your followers are sharing to friends in social media (just a click on a button), their friends now register to win (a simple mobile number), and they of course also share. 

Next step - co streaming

Joining the micro channel - LunsjQuiz

LunsjQuiz is a national Microchannel in Norway that is created by Hans Christian Andersen. This micro channel offers 5 players for each city in Norway to join and show both Live & Video on respective website. The five players are to be unique so they are not within same area of business. 

 

LunsjQuiz summarised 

  • Professional content
  • Professional showhost
  • Both Live & Video
  • Prize to win – 10.000:-  

 

LunsjQuiz  micro channel started this week with first Live streaming. The video quiz is up and running on the website – check it out . Although there is a positive effect notable also for Bajazzo, it is too soon for sharing.    

For more info about LunsjQuiz and showhost Hans Christian, – click here 

Result

Campaign start – 2022.12.15

Updated data  –  2023.05.12

Clicks to website

4150

Before working with Byebuy, Bajazzo did not actively work with driving traffic to their website.

 

Actual result generated via Byebuy links.

Generated leads

855

Before working with Byebuy, Bajazzo where not able to measure amount of leads.

 

Actual result generated via Byebuy links.

Byebuy views

8400

Actual result of views in both Live & Video

Generated deals 

880

Actual result generated when performing Live streaming.

Percentage redeemed

25,4%

Actual percentage of deals that have been redeemed.

Generated drops

1100

Actual result generated when performing Live streaming.

Redeemed drops

24,6%

Actual percentage of deals that have been redeemed.

Cost

Campaign start – 2022.12.15

Updated data  –  2023.05.12

Please remark that at the time of writing, it is not possible to make a satisfactory comparison with other services as Byebuy provide values that others do not.

Costs are shared in a general perspective enabling to compare to other services that to some parts can be considered equivalent.

 

In addition it is the only way to share cost for services of co streaming that they now have joined.

Cost for Byebuy usage in comparison

Per click & view!

Per click & view (Rocket)

2.09 kr

Per click (Facebook)

25.00 kr

Per lead!

Per lead (Rocket)

0.00 kr

Per lead (Facebook)

201.00 kr

Total cost for clicks & views 

Total (Rocket)

≈ 26,2 tkr

Total (Facebook)

≈ 103,7 tkr

Total lead cost

Total (Rocket)

0 tkr

Total (Facebook)

≈ 171,8 tkr

Total cost for redeeming 

Total (Rocket)

≈ 2,5 tkr

Total (Facebook)

N/A

Additional cost SMS

Total (Rocket)

≈ 19 tkr

Total (Facebook)

N/A

All cost summarized

Costs included: Click, views, leads, SMS and redeeming.

All costs summarized (Rocket)

≈ 47,7 tkr

All costs summarized (Facebook)

≈ 275,5 tkr

All costs are so called self service. Contact us for creating and manage your Byebuy campaign and your Agency for your Facebook campaign.

Please be advised that there is no lead cost for Byebuy. The cost presented is a calculated cost for the number of leads generated. 

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