The Power of Storytelling in Brand Building: How Interactive Web-TV Enhances the Customer Experience
Building a strong brand requires a multi-faceted approach, and one key aspect of this is having a strong online presence. A well-designed website and a strong social media presence are both crucial components in building a brand. In this context, let’s take a closer look at the reasons why a brand might want to use both a website and social media in their efforts to build their brand.
But first a Fairy Tale
The Power of Storytelling in Brand Building: How Interactive Web-TV Enhances the Customer Experience
The Return of the websites
Once upon a time, companies had a big castle called a website. It was where they showed everyone what they did and what they were all about. People who wanted to learn more about the company could visit the castle and see all the cool things they had inside.
But then, a new platform appeared called social media. It was like a big playground where companies could talk to lots of people at once. They started spending all their time playing on the playground and forgot all about their castle. They would just post short messages, catchy pictures and films, and that was enough.
But soon, the playground got really crowded and noisy. There were too many people and companies all trying to talk at the same time. It was hard for anyone to be heard, and people started getting confused. That’s when companies realized they needed a quiet place where they could talk more about what they were all about. They remembered their castle!
And the companies went back to their castle and started fixing it up. They made it look really pretty, and filled it with interesting things to read and see. They wanted everyone who visited to feel welcome and happy. They also started playing on the playground again, but this time they made sure to show everyone their castle too. That way, people could learn all about the company, and have fun at the playground at the same time.
And that’s how the castle (website) became important once again, and the playground (social media) became the place it was meant to be a place to socialize have and show off the castle. Companies learned that to have a good online presence, they needed both a cool castle and a fun playground!
The end…
Website and social media has different values. Remember that duration for content on social media is short, and if you want to create value, do it from your company’s website. That’s the place you control.
Usage of different values for stronger presence
It is important to note that both a company’s website and social media complement each other and should be used together in an integrated online marketing strategy. A strong presence on both platforms will help increase brand recognition and build a more comprehensive online presence. A company’s website can direct visitors to its social media pages and vice versa, increasing traffic and engagement on both platforms.
A company’s website serves as a foundation for a brand’s online presence, providing a centralized and controlled space for presenting information about the company, its products and services, and its values. A well-designed and maintained website is a must for any company looking to establish a professional and credible online presence.
On the other hand, social media provides a platform for increased reach and real-time connection with customers. It allows companies to engage with their target audience in a more informal and interactive setting, fostering relationships and building brand awareness.
A company’s website should be used as a primary source of information about the company, providing in-depth details about products and services, company values, and other important information.
Social media, on the other hand, should be used for building relationships, and promoting brand awareness through viral content and real-time updates.
Games Shows on your website is about fun, yet the values are serious business
With Byebuy interactive game shows, entertaining your customers on your website becomes easy. It makes you stand out from competition, increase brand awareness, and drive traffic to your website.
Interactive game shows, like polls, quizzes, and real-time feedback are all examples of interactive elements that can be used to create a more engaging and immersive experience for your audience.
These elements not only make the story more fun and exciting for the audience, but they also create a sense of community and excitement around your brand.
Additionally, by using Interactive Web-TV … Live & video storytelling, companies can showcase their stories in an authentic and engaging way, allowing customers to learn more about the brand and the values it stands for.
The key here is how easy it is for you to create appreciated engagement. And of course how easy the viewer becomes partaker.
The result to expect
Overall, using Interactive Web-TV and game shows for your storytelling makes the efforts to create a memorable brand identity easier and less strenuous. You will see a faster effect of customer retention and loyalty. That all together will of course also increase your sales.
Doing business can be fun
Finally, a platform that enables a number of ways to engage with customers and clients. And where fun ways of engagement does not contradict to serious matters.
Gamification templates
With gamification templates you don’t even need to record a video to engage your customers. You just choose your skin and set up your own gamesell or gameshow to have fun with your customers.
Launching Video match
Now we are launching video drops and video deals. The powerful gamesell skins have so far been available for you to use in Live streaming alone
