Bounce rate – immediately loosing customer attention
Your bounce rate is the sign for that you are immediately loosing customer attention
Bounce rate – immediately loosing customer attention
Bounce rate is the immediate sign that you failed to live up to customer expectations.
It doesn’t matter what type of sales you are doing. May it be ecommerce, digital, telephone or even being a store on the street, understanding the three matters of sales, Reach out, Attention span and Closure are essential.
So you Reached out, then you caught customer’s interest and now you have their attention, but for some reason they loose their interest.
In this posting we will handle what happens after you successfully reached out but then immediately loose customer’s interest, and they leave, they bounce out.
In this article
Bounce rate – immediately loosing customer attention
Your bounce rate is the sign for that you are immediately loosing customer attention
The purpose of "Attention span"
Contrary to what many seem to believe, the click or “Reach Out” is just the start of the sales process. “Attention span” comes next. In the phase for “Reach Out” you measure your ability to get customer interest. And in” Attention span” you measure your ability to keep your customers interested.
Or to put it differently, how well you do in this phase is measured in how long your customers are willing to pay attention related to how much time you need. The purpose and the ultimate goal is to encourage the customer to take action.
Depending on what you’re selling and the sales process needed for your products or services, the reason and expected outcome of the action may differ. But in the end, the action shall result in buying right away, or showing more interest in your brand so they might buy later. The trick either way is to be able to use the “Attention span”, as to build trust and interest in the very short, short and long term.
Bounce rate - metric for Immediate lost of customer's interest
There’s not a single way alone that gives you an understanding of how well you are able to live up to the expectations you gave your customers when you caught their interest.
To do that you have to put together at least four metrics: Bounce rate, Exit rate, Time spent and Returning visits. These four metrics gives you a fair understanding of how well you are doing. Or how well you are able to maintain the interest that made your customers click in the phase for “Reaching out”.
Bounce rate – immediately loosing customer attention
Bounce rate
Bounce Rate is like noticing how many people come to your stand, glance at your fruits, and then leave after just a few seconds without buying anything. If many people do this, it clearly indicates that while they’re initially interested, something quickly makes them to turn away.
“Bounce rate” – selling apples
So now people come to your stand that want to see the biggest and sweetest apples. But some leave without any attempt to look, ask or buy. So question is, how many people do this?
Now you have to ask yourself, why you could not live up to the expectations?
“Bounce rate” – selling apples
So now people come to your stand that want to see the biggest and sweetest apples. But some leave without any attempt to look, ask or buy. So question is, how many people do this?
You reach out and some interested customers approaches your stand. Now you have their attention.
Using bounce rate to understand how many of your customers that are immediately loosing customer attention
Bounce rate – immediately loosing customer attention
Measuring the bounce rate to understand how many people immediately lose interest should be on every business’s “must-do” list. The better you understand how many people quickly turn away—whether it’s leaving your store, hanging up the phone, or deleting an email—the better understanding you have into the efficiency of your efforts.
Your Bounce rate is the most important indication that you meet the expectations from your visitors when entering.
A high bounce rate might mean that people aren’t feeling the connection, trust, or interest they expected, so they leave quickly. This could be a sign that your brand isn’t clicking with customers on an emotional level—maybe your message isn’t clear, your content isn’t appealing, or your products don’t seem reliable. Fixing a high bounce rate in this way means working on making a friendlier, more trustworthy, and engaging first impression that makes customers feel more connected and valued.
Customer attention
Your bounce rate is the sign for that you are immediately loosing customer attention
Average bounce rate
Due to data availability and tracking limitations, I’m only able to share numbers related to website bounces
45%
The average Bounce rate for a B2B website.
56%
The average Bounce rate for a B2C website.
Bounce rate depends on what kind of business you have, where your visitors come from, and what page they visit. According to HubSpot, most websites have a bounce rate between 26% and 70%. For business-to-business (B2B) websites, the average bounce rate is 56%, while for business-to-consumer (B2C) websites, it’s 45%.
It’s important to remember that these numbers change depending on the type of page. For example, blog posts usually have a higher bounce rate of around 65%, while ecommerce pages have a lower average bounce rate of about 33%.
Bounce rate – immediately loosing customer attention
Formula
Average Bounce Rate = One Page Visits/ Total Number of Visits
Your bounce rate is the sign for that you are immediately loosing customer attention
50 out of 100 visitors bounce out from your website not giving you the chance to show your values.
You have up to 7 sec to show the visitor that you are about to live up to the expectations.
Byebuy has proven to deliver exceptional low bounce rate
Byebuy changes everything!
Lower bounce rate
Lowering the bounce rate is valuable because it means more visitors are staying longer and engaging with your content, products, or services. When people spend more time on your site or in your store, they’re more likely to take the actions you want—like making a purchase, signing up for a newsletter, or exploring more of what you offer. It also suggests that your brand is resonating better with your audience, building trust and interest, which can lead to stronger customer relationships and, ultimately, more sales.
Ultimately a low bounce rate is the proof that you live up to customer expectations and promises you gave when reaching out.
Byebuy has proven to deliver exceptional low bounce rate
A click comes with customer expectations
Remember the value of a click is just a click and nothing more. So just as important it is to have a tempting reason for clicking, it’s needed that you live up to your message, “the promise”.
The message and the secret weapon that we use and that shows to out to be the most efficient way to reach out, is “Click to win“. The funny thing is that what partakers can win is “to buy your products or services”. Sounds strange but it works.
With Byebuy you automatically live to customer expectations
The message and the secret weapon that we use and that shows to out to be the most efficient way to reach out, is “Click to win“. The funny thing is that what partakers can win is “to buy your products or services”. Sounds strange but it works.
This is where Byebuy shines—it’s designed to help you create engaging, no-fuss contests that keep customers interested and coming back, maximizing the value of their attention from start to finish.
With Byebuy, you will automatically live up to customer expectations and consequently lower your bounce rate.
Bounce rate – immediately loosing customer attention
Byebuy values (all proven) – from the context of bounce rate
Increased Engagement: When visitors stay longer, they’re more likely to explore multiple pages, interact with your content, and understand your offerings better.
Higher Conversion Rates: A lower bounce rate means more people are moving through your sales funnel, increasing the chances of conversions, whether that’s making a purchase, signing up, or another desired action.
Improved User Experience: A lower bounce rate often indicates that your content is meeting visitors’ needs, leading to a more satisfying experience that encourages them to stay longer.
Enhanced Brand Perception: When visitors don’t immediately leave, it suggests that your brand messaging, design, and content resonate with them, building trust and credibility.
Better SEO Performance: Search engines may rank your site higher if users engage more deeply, as this signals that your content is relevant and valuable.
Customer Loyalty: Engaged visitors are more likely to return, leading to repeat business and a loyal customer base.
The most efficient way to reach out
Bounce rate – immediately loosing customer attention
Bounce rate – immediately loosing customer attention
With Byebuy you don’t have to worry what happens after the click! Or what do you think of these result?
*Byebuy pricing model – you pay for lead & conversion ($0.2/ each)
Byebuy is built generate result through all the three phases of the sales process click, customer attention and closure – it is built to make sales!
But as always, it's all about the money!
You will increase your margins: Since only a limited number of customers receive the discount, not all of your revenues are negatively impacted. This helps in maintaining a healthier profit margin.
You will Increase of full price sales: Competitions motivate customers to make additional purchases. And also the natural trust and value you build generates a customer relationship with more loyal customers. Loyal customers are less price sensitive.
Cost-Effective Marketing: Running competitions is a cost-effective marketing strategy compared to offering blanket discounts, as it targets a smaller group and creates buzz without significantly impacting your margins.
